• Formulated with Coconut Oil to provide the ultimate hydration boost • Cleanses and moisturizes kinky, curly, & coily hair • Leaves hair feeling softer, shinier, and easier to manage from root to tip 𝗪𝗵𝘆 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗼𝘃𝗲 𝗧𝗵𝗶𝘀: • Formulated with Coconut Oil to provide the ultimate hydration boost • 86% Bio-based formula • Free of parabens, phthalates, silicones, SLS & SLES • Made in USA, cruelty-free, color-safe • Fully recyclable packaging and made with PCR (post-consumer recycled) material 𝗛𝗼𝘄 𝗧𝗼 𝗨𝘀𝗲: • Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather. • Focus on the top, sides, and back of the scalp. • Continue massaging for 2 minutes to lift dirt and buildup. • Rinse thoroughly with warm water. • Follow with Kitsch Moisturizing Coconut Oil Conditioner (sold separately). 𝗣𝗿𝗼 𝗧𝗶𝗽: If you love this formula, try our travel friendly, TSA-approved Kitsch Moisturizing Coconut Oil Shampoo Bar - perfect for travel & gym bags!