Kentucky classic meets backwoods cool. The New Frontier Brand Ale-8-One Camo Hat features an all-over woodland-inspired camouflage print with a bold red and white Ale-8-One embroidered patch front and center.

Finished with a vintage-style rope detail across the front and an adjustable snapback closure, this hat has that old-school outdoorsman look that is having a serious moment right now. It’s made for lake days, hunting camp, ball games, farm chores, road trips—or just throwing on when your hair has officially become tomorrow’s problem.

And if you’re from Kentucky? Well, Ale-8 needs no introduction.